Beeuty vs Thea: One-Selfie Skin Score or Routine and Product Matcher?

The short answer

Thea is built around a long onboarding and then a match to products and a routine. Beeuty is built around one selfie: a score, a zone map and an ingredient-led routine, with a saved history. They overlap on “AI skincare,” and that is about as far as the public facts go.

We only use what is on the US App Store as of October 2026, plus a published onboarding write-up and Thea’s own public company posts. Where a platform, photo policy or medical disclaimer is not stated in those sources, we leave it blank rather than guess.

What each app actually is

Thea is published by Thea Technology Inc. On the US App Store as of October 2026 it shows a 4.82 rating from 16,906 ratings, version 3.21.0 dated 30 September 2026, and in-app purchases of monthly $19.99 and yearly $99.99. A third-party review of the onboarding (ScreensDesign) describes a 50-step quiz plus a four-photo scan, with results locked behind a soft paywall, and a prompt to rate the app after a subscription. Store screenshots, summarised at concept level only, lead with a “dermatology-level” report, 24/7 expert access, a path to a dermatologist and a prescription, a product scanner, and a 600k+ users badge. That is store messaging, not a clinical claim we can verify. Newest US reviews (up to 100) often mention routine and product matching and a sense of progress; they also mention an account requirement, photo history sitting behind a paywall, and an age restriction. In April 2026 the founder and investors publicly stated about $2M annual recurring revenue and 500k+ users; a May 2026 TradedVC note covered a $4M pre-seed. Those are public claims, not our audit.

Beeuty (“AI Skin & Face Scanner: beeuty”) is an iPhone and iPad app (iOS 16.4 or later). From one selfie it produces a 0–100 skin score, an estimated skin age (Glow Age), skin type and Fitzpatrick phototype, and a face map of acne and blemishes, pores and texture, fine lines, sun damage, hydration and redness. It builds an ingredient-led routine, offers an ingredient guide and a label-reading Ingredient Check, and keeps a scan history. Free to download with an optional PRO subscription; analysis photos deleted after 30 days; results stated to be cosmetic estimates, not diagnoses. Beeuty’s own prices are not listed on this page.

Side by side

Last checked 26 October 2026. Thea prices are US App Store in-app purchase list prices in USD as of October 2026; we do not convert them. Prices and features change; check the live listing before deciding.

Where Thea is the better choice

• A large US rating base. 16,906 ratings at 4.82 is a track record Beeuty does not have yet.
• Product matching. If the job you want is “tell me which product,” Thea’s store and reviews are built around that. Beeuty ranks ingredients and reads labels; it does not sell a catalogue.
• A sense of progress. That is one of the three themes US reviewers currently praise.
• Social proof on the store. The screenshot set uses a 600k+ users badge. We have not counted users ourselves.

Where Beeuty is the better choice

• Time to a first read. One selfie versus a 50-step quiz and four photos before the result is locked.
• A stated photo policy. Beeuty deletes analysis photos after 30 days. We could not find a retention period for Thea; some reviews say history is paywalled.
• A face map, not only a match. Beeuty shows where a concern sits on your face. Thea’s public write-ups emphasise the routine and the products more than a zone map.
• Brand-neutral advice. The routine is organised by ingredient. See the ingredient guide.
• Honest framing. Beeuty states that results are cosmetic estimates. For where any selfie tool stops, read app versus a dermatologist.

Who should pick which

Pick Thea if you want a product-matching skincare app with a large US rating base and you are willing to sit through a long quiz.

Pick Beeuty if you are on iPhone or iPad, you want a whole-face score and map from one selfie, and you want to track a routine over 8 to 12 weeks without being tied to one shelf.

Use neither as a diagnosis. A changing mole, painful acne or anything that worries you still belongs with a dermatologist.

Looking for a Thea alternative?

If you wanted Thea’s product matcher and found the quiz too long, or you wanted a face map with a stated photo policy, Beeuty is the closer fit on iPhone and iPad. Nearby comparisons of other AI skincare apps we have on this site include Beeuty vs Skan and Beeuty vs Lovi. The wider field is in our English seven-app comparison.