Beeuty vs Bloom: One-Selfie Face Map or Score-and-Coach App?

The short answer

Bloom is listed around a score, a personal routine, a progress graph and an AI coach. Beeuty is listed around one selfie, a zone map and ingredients. Both talk about AI skincare. They are not the same job.

US App Store figures below are as of October 2026. We did not find a third-party onboarding review we could cite, so we do not invent a step count or a paywall type. Review themes come from the newest US ratings (up to 100). Third-party revenue estimates for Bloom disagree with each other by a wide margin; we leave them out.

What each app actually is

Bloom (“Bloom – AI Skin Scanner”) is published by PLIA LTD. On the US App Store as of October 2026 it shows a 4.41 rating from 244 ratings, version 3.0.8 dated 24 October 2026, and in-app purchases of weekly $9.99, monthly $14.99 and yearly $39.99 (listed at 77% off), $49.99 and $99.99. Several yearly prices on one listing usually means more than one offer is in the field; we list what the store shows, not which one you will see. Store screenshots, summarised at concept level, lead with know and transform your skin, a score and needs, a personal routine, a real-progress graph with before/after, and an AI coach. Newest US reviews often mention a fast scan and personal recommendations. Complaints cluster around an unclear cancel path, product suggestions that sit badly with allergies, and products that change every scan. Public Instagram and TikTok accounts use @bloomskinai; we have not audited them.

Beeuty (“AI Skin & Face Scanner: beeuty”) is an iPhone and iPad app (iOS 16.4 or later). One selfie produces a 0–100 skin score, an estimated skin age (Glow Age), skin type and phototype, and a face map covering blemishes, pores and texture, fine lines, sun damage, hydration and redness. It builds an ingredient-led routine, offers an ingredient guide and a label-reading Ingredient Check, and keeps a score history. Free to download with optional PRO; analysis photos deleted after 30 days; results stated to be cosmetic estimates, not a medical device.

Side by side

Last checked 27 October 2026. Bloom prices are US App Store in-app purchase list prices in USD as of October 2026; we do not convert them. The yearly band reflects more than one listed IAP.

Where Bloom is the better choice

• A larger US rating base. 244 ratings at 4.41 is still ahead of Beeuty’s current US count.
• Progress graph and AI coach are what the store screens lead with. Beeuty tracks a score history; it does not advertise a coach chat on this page.
• Fast scan and personal recommendations are what current US reviews most often like.

Where Beeuty is the better choice

• A stated photo policy. Deleted after 30 days. We could not find Bloom’s period.
• A zone map. Knowing redness is on the cheeks is more actionable than a score alone. See the routine builder.
• Label check, not a rotating catalogue. The Ingredient Check reads any product you already own. Some US reviews of Bloom mention products that change from scan to scan; that is their wording, not a test we ran.
• Clear cosmetic framing. Beeuty says it is not a medical device. The comparison that still sits above both apps is selfie analysis versus a dermatologist.

Who should pick which

Pick Bloom if you want a score-and-coach scanner and you are willing to read the listing’s several yearly prices first.

Pick Beeuty if you are on iPhone or iPad and you want the skin read first, then a routine you can check against any label.

Cancel-path complaints in US reviews are real comments from real accounts; they are not a substitute for reading Apple’s subscription rules before you pay either app.

Looking for a Bloom alternative?

If you wanted Bloom’s progress graph and found the listing’s many yearly prices or the review themes a poor fit, Beeuty starts from the selfie instead. Nearby pages: Beeuty vs Glow and Beeuty vs Lovi. The English seven-app comparison covers the rest of the field we have reviewed in depth.